What is a CRM Software?

Before we begin to tell you why education-specific CRM software is your ultimate solution, it is important to understand what a CRM is and what it does.
A CRM (Customer Relationship Management) is a software system that helps to unify all communications and data in one place. This is inclusive of streamlining and automating workflows, administrative tasks, tracking contacts, responses, measuring success, and even managing marketing campaigns.

How is regular CRM software different from an Education sector CRM?

A CRM software customized to fit the requirements of the education sector focuses on enhancing the overall student experience as well as easing out the tedious administrative tasks for the institutions. With the education industry becoming a highly competitive market, its CRM systems are also becoming increasingly multifarious. The system has been built to manage your day-to-day operations. An all-encompassing software that takes over student recruitment and engagement improves outcomes and efficiency by automating a lot of the processes across the student life cycle.

How does an Education sector CRM trump your everyday organized spreadsheet?

The Ultimate One-Source Data Hub

You don’t have to go flitting through multiple excel sheets to find the data you need. The CRM software will accommodate up-to-date information about everything within the institution for easy access to anyone within the institution. Student data, admissions information, emails, responses, analysis, reminders, monitoring, and tracking completed tasks and pending jobs are just a few in the sea of information the CRM software will store. Furthermore, the CRM prioritizes data security, a quality a spreadsheet lacks.

Automate Your Daily Administrative Duties

Need to constantly import or export your data from your spreadsheet to various business tools for various purposes and tasks? This is taken care of now. Once again, data storage and tracking prove to be CRM software’s strongest quality. From the tiniest inquiry into the institution through to enrolment, communications, interests, and many other miscellaneous details required for event management or email campaign solutions or any other purpose for that matter – it is all in one place. A CRM will eliminate the process of having to switch between
multiple software’s for different tasks. You can do it all in one place – the integrated CRM software. You can track prospects for different purposes, all within one platform.

Reliable Communication Trail

Imagine having to go back to every email you have sent to thousands of students to track when a communication was initiated and at what stage of the progress a certain student may be at, and then enter it manually into a spreadsheet. Sounds tedious?

A CRM software automizes this process for you by keeping track of every single interaction in chronological order right from emails, calls, tasks, notes, and any other form of engagement used through the student life cycle at the institution.

Standardize The Communication Between the Institution and Students

Let’s face it! Spreadsheets can be cumbersome to browse through and are not really collaboration friendly. Taking on from the data storage aspect of the CRM software, once again, all interactions with an individual are collected and stored by software, allowing you to not only access and share necessary information, but also keep track of notes, assign tasks, and even receive notifications for tasks that require attention. You won’t have to manually keep track of this information on a spreadsheet anymore.

No More Generic Communications

Over a certain period, it becomes a longer drawn-out process to peruse a spreadsheet and send out targeted communication to various students based on their interests. It also becomes easier to send out a bunch of generic messages and hope that one grabs their attention enough for them to engage. A CRM software will effortlessly segregate data based on individual engagement, interests expressed and demographics via the data store through recruitment, applications, and enrolment processes. This makes it extremely easy to target your communications with students specific to their areas of interest.

Say goodbye to the manual work. Do away with those spreadsheets. One pivotal benefit of using a CRM software is its knack for making every single task more time effective. Browsing through or switching between spreadsheets or even importing and exporting data to and from spreadsheets is a time-consuming process. A CRM is a very comprehensive one-stop for any educational institution. With everything you require to ensure a smooth and efficient functioning, centered on one platform, the amount of time and effort saved is remarkable.

How Agam Technologies uses CRM to gather leads from Social Media platforms for you!

The use of Social Media for lead generation has become increasingly popular. However, it can sometimes become a tough nut to crack.

Imagine the Marketing department of your company is diligently creating and publishing Tweets, Facebook posts, YouTube videos, and more – all carefully crafted to make the most out of each medium of communication; meanwhile, your potential customers are on Instagram and Google having conversations about your organization. But you are not able to answer them; the main reason is too many social media sites to manage. Gradually, the potential customers will walk away as their questions are not getting answered and lead generation becomes difficult. That’s the worst mistake a company can make in the era of digitization.

How to bridge this gap? The answer is by using CRM.

What is CRM?

CRM is a customer relationship management platform that integrates social media and gives you access to the level of insights required for lead generation, plus the ability to use social tools for communicating internally. With the help of tools, interactive dashboards, and metrics, you can monitor, track and benchmark your social media communications. It even helps to understand the way you think about your customers and your relationship with them.

CRM also helps in enhancing lead generation by making it easy for your business to communicate with potential customers across various social media platforms. Do keep in mind that leads exist on various platforms, and managing them on different apps is like an invitation to chaos. It brings all leads to one platform, where you can collect actionable insight and offer a seamless multi-channel experience.

Why is integration to Social Media important for a CRM?

The first reason is; nowadays, people like to understand more about the products and services they use and the companies they purchase their stuff from. In a recent study by Forrester, it has been noted that apart from checking out Websites, potential customers also prefer to look into their Social Media handles to check the company’s authenticity.

The second reason is the impact of Social Media. We all know that Social Media is alive with prospects that can be converted into leads and later into customers. You might be using various lead generation tools to penetrate that particular platform. For example, Google has Google Analytics, Facebook has Facebook Business Manager, and LinkedIn has LinkedIn Campaign Manager. Yet, it can be very inconvenient to analyze lead generation through Social Media separately on each platform.

As a solution to this, social media integration with CRM brings the data of all leads from these platforms on a single dashboard to reduce the hassle and improve productivity. So, if you have given proper CTAs such as links in posts or bio, swipe-up, etc. CRM integrates them with the SM platforms and serves you all the leads at one place for your convenience. 

Perks of Social Media Integration:

  • Provides greater exposure in the places where your audiences spend their time.
  • Helps to increase engagement and maintain deeper relationships with customers.
  • Higher search rankings and increased web traffic.
  • Aids to identify high-quality inbound leads that turn into revenue faster.
  • Ensures to keep an eye on the efficiency of the marketing campaigns.
  • Possible to target a specific segment of customers through report analysis.

Takeaway message:

To recapitulate, using the right CRM tool helps you identify, attract, track, nurture, and convert your leads to improve your business profits. But it can be daunting to find the right CRM tool for your marketing and sales needs if you’re new to CRM tools.

Fortunately, Agam Technologies works alongside you to help you find the right tools and strategies to improve your lead generation efforts and grow your business. Agam CRM has Facebook integration for lead generation, Instagram Integration, Google Integration, IVR Integration, Website Integration, Chatbot Integration, and Web Whatsapp Integration.

Contact us at sales@agamedu.com to get yourself the much required ERP solutions.